Project Brief:
The brief was to launch one of Toyota’s most storied nameplates, the Toyota GR Supra, while allowing guests to experience the essence and philosophy of which the it represents. Agency came up with Toyota Supra - Supreme Connection event: executed through a semi-formal gathering of VIPs and media, the event highlighted Toyota Supra’s connection to the consumers through premium, contemporary design and experience from registration to program and actual unveiling of the much-awaited vehicle.

The event was well-attended by VIPs, clients, and the media and was dubbed by clients as the power launch of the year.