Project Brief:
Staying true to Smart Music Live’s commitment in bringing more world-class artists closer to Filipino fans by giving concert-goers a unique concert experience.
As previous Smart Music Live creative concepts were always linked to the featured artist’s personality, the main objective for this concert is to bring the first-ever U2 concert experience closer to the U2 community in the Philippines.

The mood was set through the booth execution that captured the meaningfulimagery of The Joshua Tree. The booth represents the ironies through U2’s mindvision - designed like a viewing screen, giving the people outside the perspectiveof a watcher. Inside the booth, the guests were driven to a different perspective asif getting into U2’s mind vision and witnessing the ironies first-hand.
Just like the agency’s executions for Smart Music Live: Troye Sivan and SmartMusic Live: The1975, the agency was able to exceed client’s expectations againwith the overall concept and the agency’s event
Booth Engagement Monitoring Results
7,572 total booth count