SMART MUSIC U2 2019

Project Brief:
Staying true to Smart Music Live’s commitment in bringing more world-class artists closer to Filipino fans by giving concert-goers a unique concert experience.
As previous Smart Music Live creative concepts were always linked to the featured artist’s personality, the main objective for this concert is to bring the first-ever U2 concert experience closer to the U2 community in the Philippines.

Results:
The mood was set through the booth execution that captured the meaningfulimagery of The Joshua Tree. The booth represents the ironies through U2’s mindvision - designed like a viewing screen, giving the people outside the perspectiveof a watcher. Inside the booth, the guests were driven to a different perspective asif getting into U2’s mind vision and witnessing the ironies first-hand.
Just like the agency’s executions for Smart Music Live: Troye Sivan and SmartMusic Live: The1975, the agency was able to exceed client’s expectations againwith the overall concept and the agency’s event
Booth Engagement Monitoring Results
7,572 total booth count