NISSAN TERRA REGIONAL LAUNCH 2018

Project Brief:
The Regional Premiere of the Nissan Terra was held in Clark Global City in May 2018 with over 200 international and local media guests and Nissan officials from Asia and Oceania in attendance. The launch featured a custom designed obstacle course for the reveal, and an off-road driving experience for the media guests.

Results:
Event Attendance: 200 key media representatives from the Asia and Oceania Region
Positive reviews for both the launch and the first drive.
Live stream viewed by more than 50,000 viewers.